We help our clients identify optimal combinations of products, services, and pricing strategies that neatly fit customer needs.
Solutioning and Bundling
We leverage our go-to-market strategy expertise and deep analytical capabilities to identify optimal combinations of products and services that neatly fit customer needs. We deliver customized strategies to our clients by simulating various bundling approaches’ economic outcomes, enabling us to fine-tune offerings before going to market. This thoughtful solutioning and budling exercise help our clients accelerate sales cycles, reduce friction in buying processes, and improve customer retention.
Our advanced data analytics and behavioral science methodologies enable us to build pricing models that incorporate customer expectations, market conditions, the competitive environment, and our client’s value proposition. We use state-of-the-art pricing methodologies like conjoint analysis to quantify the economic tradeoffs at pricing at various levels to determine optimal pricing and discounting approaches by customer segment. Designing a pricing strategy is only half the battle; we also support our clients through the critical work of implementing pricing controls and policies to ensure the realization of value.