Go-to-Market
Customer Segmentation Series: Customer Lifecycle Model
Most organizations today engage in some form of customer segmentation, accepting the truth that “one size does not fit all.” Customer segmentation can help an organization target the most profitable segments of their market, conserve resources...
Go-to-Market
Is It All Inside Sales Now?
It’s clearly a new world. How should you be thinking about inside and outside sales in your company?
Go-to-Market
Sales Prospecting in the New World: Using Machine Learning to Automatically Set Sales Priorities
The sales world has changed, and along with have emerged new and different technologies to both identify and score prospects. Learn how to leverage them to drive better sales results and gain a competitive edge.
Go-to-Market
Sales Incentive Design to Drive Growth in Software Sales: A Case Study
A client found itself in an expanding market due to the growth of e-commerce and more government and municipal policy changes which made their product more vital to customers. As a result, it needed to take a new approach to reward its teams.
Go-to-Market
Customer Segmentation: A Value Driver in All Economic Climates
The universal truth that “one size does not fit all” when it comes to customer segmentation is especially relevant when considered in the context of major market shifts, such as the one we are currently experiencing.
