Edward Hogan III, Principal

Edward is a principal at Axiom Consulting Partners based in Detroit, Michigan. He specializes in Axiom’s Revenue Growth and Technology sector practices.

Edward brings 20+ years of in-house and consulting experience in sales effectiveness to the firm.  Edward displays a passion and curiosity to deliver innovative solutions that drive the GTM strategy. He helps clients with sales effectiveness, sales operations, incentives, and total rewards.

Edward Hogan III

As a dad to two young kids, being nimble is a daily prerequisite. The same holds true at our firm; to create transformative change, we must be agile in how we approach problems and challenge the status quo. It’s with this strategic approach that we’re able to build trust and foster relationships that lead to innovative business solutions on a global scale.


Prior to joining Axiom Consulting Partners, Edward was a sales effectiveness and operations leader at Amazon Web Services (AWS). Before AWS, Edward directed Global Sales Operations at Workiva, a leading SAAS firm, as well as Global Sales Compensation at Arthur J. Gallagher acting in an internal consulting capacity to maximize revenue growth.

Edward’s career highlights include:

  • Sales Incentives – Designed and implemented dynamic variable incentive compensation program for Small Business sales organization (SMB) to align with overall business strategies. Leading to a 10% increase in YOY sales in excess of $75M. Leveraged key compensation initiatives to optimize pay mix, total cash compensation, draws, quota setting, ramps, commissions, and bonus-based programs to motivate desired behaviors, while maintaining plan governance.
  • Sales Operations and Effectiveness – Instituted and led Sales Compensation Steering Committee responsible for prioritizing projects, identifying issues/risks, providing governance and compliance, defining sales process and rules of engagement (RoE). Drove and implemented multiple Incentive Compensation Management ICM/SPM systems.
  • Sales Deployment – Partnered with SaaS sales organization to redeploy its U.S. and EMEA sales teams. Assessed channels and opportunities to segment sales team and improve resourcing. Developed new organization structure and roles to align with headcount growth objectives. Reset quotas and solved sales crediting issues.
  • Job Architecture and Total Rewards Programs – Spearheaded transformational changes in semi-annual compensation planning process for merit/market adjustments and equity award program for 18,000 employees. Leading to the creation of a job and salary architecture for the organization. Key areas of focus included providing competitive/market gap analysis, building retention strategies for highly competitive positions, and creation of a funding mechanism ($15M) for strategic initiatives.

Edward earned his BA from Michigan State University in East Lansing, Michigan. His further studies include Executive Management and Business Analytics from the Mendoza College of Business at the University of Notre Dame. Edward is a member and presenter at World@Work and has held his Certified Compensation Professional (CCP) certification for 20 years.

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