Aaron Sorensen Ph.D., Partner

Aaron is a Partner and Head of Business Transformation and Behavioral Science at Axiom Consulting Partners. He has more than two decades of experience helping businesses change their performance trajectory through solutions that blend behavioral science, analytics, and strategy. Over the course of his career, Aaron has led hundreds of consulting engagements focused on enabling leading companies to achieve greater results from their people, teams, and organizations. He has served clients globally across numerous industry sectors with a focus in high-growth businesses, insurance and financial services, and industrials.

At Axiom, Aaron leads client engagements where complex and interrelated issues related to organization design, operating model, and talent are constraining growth or creating execution challenges. He is known for creating evidence-based solutions that are practical, grounded in behavioral science, and create sustained results.

I have been fortunate to learn from great mentors who have taught me that effective consulting is more about asking the right question than having the right answer.


Prior to joining Axiom Consulting Partners, Aaron was a Senior Consultant with Sibson Consulting where he helped leading organizations maximize their business performance by designing and implementing organization effectiveness and talent management strategies. Aaron also worked as a Consultant with Halverson Group, a global strategy and research agency that uses psychology and data science to improve brand influence, innovation success, and earned income.

Some of Aaron’s experience highlights include:

  • Product and Technology Transformation – delivered 11% CAGR in three years (post-implementation) through the transformation of a Global Fin-Tech business that enhanced speed to market for new features and products, and reallocated resources to innovation and growth platforms.
  • Digitization of Customer Service – transformed client service for a global insurance broker by evolving the service model from a high-touch and low-tech approach to one that better leverages technologies and enables customer engagement, resulting in $55M in cost savings and a two-percentage-point increase in organic growth.
  • People Analytics – helped a $4B U.S. clothing and equipment retailer identify and capture a $35M annual profit opportunity by using machine learning and predictive analytics to highlight the critical few store configurations, manager characteristics, and workforce levers.
  • HR Transformation – transformed the talent acquisition function of an $8B insurer by redesigning processes, roles, and better leveraging technologies and selection tools, which resulted in over 36,000 hours of additional recruiter capacity annually and $13M in cost savings.
  • Talent Strategy – helped a $15B medical technology company design and launch their employee value proposition and employment brand, globally, resulting in a Top 5 placement on the prominent “Best Places to Work” list in less than three years from implementation.

Aaron has a Ph.D. and M.A. in Industrial-Organizational Psychology from DePaul University and graduated honors with a B.S. in Psychology from University of Iowa. He is a member of the Society of Industrial Organizational Psychologists (SIOP), the American Psychological Association (APA), and frequently speaks and writes on topics related to organization, talent, and behavioral science. He has shared his perspectives with such organizations as The Conference Board, WorldatWork, SIOP, HRMAC, and NACUBO. He has contributed two chapters to The Talent Management Handbook; a chapter on strategic workforce planning and one on the intersection of strategic marketing and talent acquisition.

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