Opportunity  |  A Fortune 500 Life Insurance Company with over 100 years of history in the industry set out to transform the client experience through innovative and customer-centric new technologies. The company, however, was struggling to attract the Technology talent to achieve this objective in an exceedingly competitive labor market, where top talent had their choice of leading-edge technology employer.

Approach  |  We partnered with the Human Resources and Technology leaders and applied a data-driven approach to:

  • Understand the relative strength of the EVP and employment brand/reputation in the external market
  • Identify improvements to the EVP that would enhance the employee experience for critical roles and support the desired culture of innovation
  • Design a differentiated and tailored EVP and employment brand that will enable the company to attract and retain Technology talent in the competitive external landscape
  • Identify the “moments of truth” in a Technology career and craft the optimal employee experience by defining what employees will think, feel and do throughout the employee lifecycle


A magnetic and tailored Technology EVP and employment brand has helped the company to establish a reputation as a top Technology employer in their market. The differentiated EVP is highly attractive to technologists who value a fast-paced environment with autonomy and career growth potential, and the security and stability of a well-established company.

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