The consumer goods landscape is rapidly evolving. Organizations are investing heavily in marketing to engage customers through digital channels and expanding their supply chain capabilities. At the same time consumer companies need to improve their points of distribution by maximizing key accounts, partnering with retailers, distributors and wholesalers, and build direct-to-consumer strategies. Consumer organizations can realize the potential benefits from exerting more control of their brand through higher margins, improving brand stewardship and influence of the customer experience.
We partner with consumer products and CPG organizations to grow profitably by defining their business strategy, designing their organizations and channels, connect data to AI for greater customer intelligence, and aligni their talent to effectively and efficiently serve their customers.
Unprecedented changes in the traditional retail landscape are creating new challenges, opportunities and uncertainty. Consumer and shopper behaviors continue to evolve rapidly. This is causing retailers to assess their omni-channel approach, maximize the efficiency of their stores, shift to become more customer-centric, compete with direct-to-consumer models and integrate technology. Adapting to these changes has a profound impact on the people, process and systems.
We help clients quantify and execute on growth opportunities within their existing customers and products through customized retail solutions. We assist retailers at the corporate, field and store level. We optimize retailer’s go-to-market strategies to ensure its omni-channel and customer experience is aligned to deliver results, support business transformation and operating model design initiatives, conduct customer analytics and segmentation through machine learning, and enhance human capital programs to engage its people.